Canada ranked first place for governance, people, and immigration and investment in Anholt-Ipsos Nation Brands Index 2021.

For the first time ever, Canada has moved up to second place on the Anholt-Ipsos Nation Brands Index 2021, thanks to top marks in immigration and investment, and other categories.

The Nation Brands Index measures the reputations of nations around the world. This year, they measured 60 nations and derived their survey results from 60,000 interviews. In previous years, they measured results of 50 countries through 20,000 interviews.

The nations were ranked based on their perceived quality in six categories: exports, governance, culture, people, tourism, and investment and immigration.

Canada got first place in immigration and investment, which measures perceptions of a nation’s ability to attract immigrants, foreign workers, and international students. It also evaluates how each country’s quality of life and business environment is perceived.

Canada also scored top marks for governance, which gauges perceptions of national government competency and fairness, as well as its perceived commitment to global issues like peace, justice, poverty, and the environment.

Thirdly, Canada held the top spot for the people category, which examines the reputation of a nation’s populace for competence, openness, friendliness, and tolerance.

Canada maintained steady rankings in the remaining three categories: exports, which measures opinions of a country’s products and services; tourism, which measures the level of interest in visiting a country; and culture, which assesses global opinions of a nation’s heritage and appreciation for its contemporary culture including art and sport.

Over the past couple of years, Canada has been in the top three overall on the Nation Brands Index. This year, however, Canada came second place after Germany, which has maintained the top spot for the past five years. Germany’s strengths are in its exports, immigration and investment, governance, and culture.

Canada overtook the U.K., which held the second-place spot in 2020. This year, the U.K. dropped to fifth place overall. It maintains a positive overall ranking for perceptions of its culture, exports, and immigration and investment. Its weaknesses are in global perceptions of its people, and governance.

Immigration: Top priority for Canada

Immigration is a key factor in recovering Canada’s economy, which has been hit the hardest by the pandemic. Currently, the country is recovering back, but there are more labor shortages. To fulfill the labor market demand, Canada is welcoming more immigrants.

The immigration minister’s press secretary Alexander Cohen’s email states that “Roughly three quarters of the way through 2021, we’re on track to meet our goal of welcoming 401,000 new permanent residents this year. Against all odds, we’ve managed to keep our immigration system working in the face of a once-in-a-century pandemic, while ensuring rigorous health protocols are in place and enforced.”

The government of Canada is aiming to welcome more than 1.2 million newcomers between 2021 and 2023 with 401,000 new permanent residents expected this year, 411,000 in 2022 and 421,000 in 2023

Canada is resuming back to its normal state with vaccine passports and successful vaccination rates. All these measures have reduced the requirement for strict public health restrictions.

Canadian Business Owners Optimistic About Recovery

According to Statistics Canada, 75.7 per cent of Canadian business owners now report having a somewhat or very optimistic outlook on the year ahead.

Canadian business owners anticipate high demand for products and services in the third quarter of the year. This will almost certainly result in a price increase for the goods. As a result, foreign investors looking to ride the wave as the Canadian economy recovers can apply for permanent residence in Canada via the country’s Start-Up Visa program

Start-up environment in Canada is the best

The country encourages foreign entrepreneurs to establish new businesses in Canada, particularly during the pandemic. According to Global Start-up Ecosystem Index Report, Canada ranks fourth and boasts many of its cities in the top 50 compared to any other country

Canada is fortunate to have three cities in the top 50 globally, with the ecosystem of Montreal increasing three spots to rank 46th globally. Only the U.S. and China have more cities in the top 50 than Canada, showing the diversity of the nation’s strong global and regional hubs,” noted the report.


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